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商品編號： W34828 出版日期： 2024/02/06 作者姓名： Wang, Lucas Liang;Liu, Zhuoran 商品類別： General management 商品規格： 13p 再版日期： 地域： China 產業： Accommodations;Food and beverage sector;Restaurants and food service industry 個案年度： -
商品敘述：
As one of the world''s largest fried chicken chains, Popeyes had failed twice to enter the Chinese market over a twenty-year span. In March 2023, Restaurant Brands International (RBI), the owner of Popeyes, attempted a third strike by bringing the fried chicken brand under its local joint venture, Tim Hortons International Limited China (Tims China). The responsibility of making this third attempt successful rested with Yongchen Lu, the chief executive officer of Tims China. To cultivate another world-class, fast-service brand in China, Lu faced the imperative of delineating synergy between the two distinctive brands (one in coffee and the other in fried chicken). Could he make Popeyes a success in China? Lucas Liang Wang is affiliated with University of New Brunswick
涵蓋領域：
Brand management;Business expansion;Franchises;Global strategy;International business;Mergers and acquisitions;Small and medium-sized enterprises
相關資料：
, (W34829), p, by Lucas Liang Wang, Zhuoran Liu
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